Uber Expands The Ride Market

Bloomberg Business shows the effect that Uber and other ride services have had on the car-for-hire market. The Portland city government initially did what many incumbent-controlled city governments have done -- fight the innovation and the competition it brings to established markets. Finally in late April of 2015, they agreed to a 120 day "trial", which has since been extended. Not surprisingly, Uber and Lyft took market share from established taxi services. What they also did was expand the market in total. Portlanders took 100,000 more rides in August than they did in May. By introducing competition and making it easier for riders to hail a ride, Uber and Lyft have grown the total market. Just like the airlines grew the travel market while simultaneously taking share away form the railroads.